Twitter ads can be easily set up by paying a small amount of fee. By doing this you will be able to get additional traffic and customers for your business. Before starting your ads in Twitter, try to decide about your budget as money plays an important role in this matter. Try to track your Twitter advertising to make your marketing activity much more visible. You can use the same details to adjust your campaigns. Once you have decided to launch your campaign, try to get a complete idea related to it. Plan your activity to learn more on this social media platform and collect the details related to conversion and the cost rates.
1. Attract followers- There is follower campaign ads have been specially designed to make your presence more visible and increase your followers. You can see the ads as promoted tweets and promoted accounts. It is easy to create promoted account campaign by visiting your Twitter Ads. Try to select the time zone once you enter the ads and select the followers in the Campaign Objective menu to create new campaign. Try to choose campaign dates as well as audience that you are planning to target. To begin your campaign in a positive manner, try to target the people following your competitor and next who has same interests as yours. You must either select maximum bid or target bid after visiting the pricing options. Also create different type of variations to your tweets to make the campaign perform ate best level. Before proceeding with your campaign, you must get approval from advertising team in Twitter.
2. Increase traffic and convert- Use conversion campaign to get more traffic to the site and get them converted into email signups, page views and more. To do this, select the option conversion tracking in tools and click on Create New Website Tag. Select the tag name and also the conversion type you would like to track. Now you will get a code which must be placed in the website page. Use keyword to target the particular audience of interest. It is also possible to create traditional tweet with 140 characters and make sure to include featured image. Now you can try to save the campaign and launch it.
3. Generate leads- While running leads in your Twitter campaign using the Lead Generation Card, you can make the people to select it with just a click. It is almost similar to the Website Clicks campaign which normally begins when create a new campaign. The email id of the people who enter in to the campaign will be stored in Twitter that can be downloaded manually. Also use the CRM system for getting the email address of people in your campaign. The budget for your campaign can be increased once you have optimized the campaigns to make it profitable. You can also make few variations to become more creative while running the Twitter ads campaign.